The basic idea here is that Starbucks, Home Depot and a few other specific companies are very growth oriented and do heavy, heavy research on the markets into which they expand.If they're going to do all the hard work you may as well take advantage, right?
I thought it was a pretty interesting idea that makes a lot of sense, especially if you're not very familiar with the market yourself.
You can read the full text of the Newsweek article HERE.
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